In the orchid’s factories

To transform a rare flower into bulk product, the Dutchmen did’nt hesitate to industrialize its culture. Visit of the European leader, close to Amsterdam, where 30 million orchids use to be born each year . The country of the tulip passes to the orchis. Kings of the horticulture, the Dutchmen deployed all their know-how to manufacture the orchis in great series. Result: a flourishing business. An incredible boom. With a sales turnover which increased by 35% in 2004, to reach 180 million euros, the Dutch orchis already monopolize the quarter of the flowers’s sales of the kingdom. Now, if anybody can find it everywhere in Europe, it is thanks to Kees Schone, young employer of the family company Floricultura. Its taste of the experimentation and its sense of the trade transformed a luxury flower into a bulk product.

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• Size 3 296 770
• Author Christophe LEPETIT / Lightmediation
• Date Mon, 16 Oct 2006 17:07:17 +0200

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